You would have thought this would be the first tool I tell you about, considering we are using a blog to communicate these resources to you. Better late than never I suppose!
Blogging is easy, and free, and fun, and helpful to those with whom you want to communicate (ahem...your members). Just go to www.blogger.com and sign up for a free account, pick a template, and start writing! You can literally have your own blog set up in minutes. Post as often as you like! As a health club owner or manager or personal trainer, it is easy to see why a blog could be so powerful. You have dozens, or perhaps hundreds, or even thousands of people that rely on your business to keep them in shape. They WILL be interested in what you have to say!
You can do it all yourself, or better yet, allow all of your personal trainers to post tips on their for your members. If you have 7 personal trainers and they all post once per week, within one year you will have 350 fitness and nutrition tips. Think about this for a moment. Now you can email your members a "Tip of the Day" every day over the course of a year. It's not likely the member will remember a tip posted on the blog from a year ago!
Next to having a quality website (you have one don't you?), a blog is one of the most powerful online tools you can use. www.blogger.com is who we use.
Curtis
www.GymMarketing.com
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Vitality Marketing Group’s ultimate goal is to help independently operated gyms and health clubs become and remain successful. This blog represents our totally opinionated take on the technologies, tools, strategies, and anything else we run across in the trenches of the fitness industry. We'll even explore outside of the industry to find resources we feel will help your business. Hopefully you find something that you can use at your facility!
